BUILD A BRAND THAT BOOKS
A step‑by‑step blueprint for service‑based businesses to clarify your message, stand out online, and turn browsers into bookings—without burning out on content or discounts.
BUILD A BRAND THAT BOOKS...
IF YOUR BRAND FEELS "FINE," YOUR BOOKINGS WILL TOO.
You’re great at what you do—but your brand isn’t showing it. One week you’re posting nonstop, the next you’re ghosting. Your offers are solid, but the messaging isn’t landing. And pricing? You’re stuck between “I should charge more” and “Will they even pay that?”
Imagine…
A brand so clear and compelling that clients see themselves in your copy, feel the value in your offers, and choose you before you hop on a call.
INTRODUCING
THE BRAND BUILDING BLUEPRINT
A proven, step‑by‑step system to define your brand, dial in your message, and build a simple promotion engine that brings in premium clients consistently.
WHAT YOU'LL LEARN
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Brand Strategy: Get clear on who you serve and why they should choose you.
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Clear Messaging: Write clear content that connects with your ideal customers.
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Brand Identity Design: Design your logo, pick your colors, fonts, and photography style.
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Storytelling: Gain loyal followers who identify with your mission and values.
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Visibility Plan: Prioritize your marketing, sales, and operations goals.
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Mass Marketing: Create a social media strategy, sales funnel, and effective website.
All The Tools You Need To Build Your Brand in just 90 Days
Clarify your message, market your services, and attract premium clients. With 6 self-paced modules, live coaching, and a private community, The Brand Building Blueprint gives you the guidance and support to build a brand that books.
Your Step‑by‑Step Path
Online Training + Live Coaching + Private Group
MODULE 1
DEVELOP YOUR BRAND STRATEGY
Clarify your ideal customers and value proposition. Develop your brand personality, voice, and differentiators to discover what makes you uniquely compelling.
- Understand Marketing vs. Branding
- Define your target audience and their key pain points
- Develop your Brand personality using proven frameworks
MODULE 2
CLARILFY YOUR MESSAGE
Learn copywriting fundamentals to speak directly to your customers' needs and emotions. Discover how to position yourself as a trusted guide while making your clients the hero. We'll cover the difference between features and benefits, and help you create a clear three-step customer journey for your marketing materials.
- Focus on customer results and problem-solving, not your business
- Position yourself as the trusted guide with proven solutions
- Emphasize benefits over features - show how you transform their lives
MODULE 3
DESIGN YOUR BRAND IDENTITY
Create mood boards to define your brand's visual identity, including colors based on psychology and competitor analysis. Learn logo design principles and establish your photography style and typography. We'll guide you through creating a cohesive visual system that captures your brand essence.
- Create mood boards and choose your brand colors
- Design your logo and select appropriate typefaces
- Establish photography style and develop your Style Guide
MODULE 4
DEFINE YOUR BRAND'S PURPOSE
Discover how to authentically show up as the person behind your brand. Since people buy from people they know, like, and trust, you'll clarify your purpose and craft your story to attract loyal customers who connect with your mission.
- Communicate your passion and what drives your business
- Use your personal story to showcase your authentic personality
MODULE 5
CREATE A MARKETING PLAN
We'll help you cut through the noise and focus on what really matters for your business. Using our Business Goals Prioritizer framework, you'll figure out which marketing tactics to use, explore new revenue opportunities, and streamline your operations to keep customers happy.
- Get clear on your Marketing, Sales, and Operations priorities so you can promote effectively, generate sales, and deliver amazing service
MODULE 6
MARKETING YOUR NEW BRAND
We'll focus on driving conversions and improving brand image. Learn to create successful campaigns by defining your target market, crafting your marketing message, and choosing the right delivery channels.
- Turn your website into a money-making machine
- Show up with confidence on social media
- Learn paid advertising to reach a wide audience
WHO IT'S FOR
(AND NOT FOR)
Perfect for: Service‑based owners (coaches, consultants, designers, marketers, studios, wellness pros) who want clarity, premium positioning, and consistent bookings.
Not ideal if: You’re looking for a get‑rich‑quick hack, or you're unable to implement a simple weekly plan.
HEY, I'M JASON!
With 30+ years in design and brand strategy (New York Times, Orlando Sentinel, Orlando Magazine), I’ve helped businesses big and small turn “good” into booked. I blend creative direction with practical marketing so you get assets that don’t just look great—they sell.
I’ve worked in the corporate world, agencies, and now with my studio, helping people build their brands and create awareness. In my earlier days as a designer, I didn’t know much about strategy and laying the foundation for strategic design.
Now, as a seasoned vet, and having worked with hundreds of entrepreneurs to establish their brands, it LITERALLY has become my favorite thing to do — to see others have success with their businesses and help others along the way.
“I got two more clients yesterday. The clearer I get about marketing the easier it is to find new clients. I like that!!!”
—Suzi
“I was really struggling with the marketing part of it and I am so glad that I found your business to help me get my little business on track.”
—Judy
“I’ve learned so much in just 2 modules on how to brand and market my business. The training breakdowns everything so you understand.”
—Stephanie
GET INSTANT ACCESS TO
THE BRAND BUILDING BLUEPRINT
A no‑fluff system to clarify your message, package your offers, and consistently attract premium clients.
14-DAY MONEY-BACK GUARANTEE
If you don’t feel totally confident that your brand strategy is coming together after completing the first Module, simply reach out, show us you’ve put in the work by filling out the worksheets, and we’ll refund your investment.
What people are saying about The Brand Building Blueprint
LEARN MARKETING SKILLS THAT WILL LAST A LIFETIME
Ashley
The instructor's teaching style is very structured, but in a good way. You knew what you would be doing that day and what was expected of you, but it wasn’t so structured that you felt bored or overwhelmed. The courses are not overwhelming. I felt that the workload was very reasonable for the time given. The lessons are really fun to do. Also, they are really nice and give great feedback.lia odio sed.
Jane Doe
The teachers are patient and willing to share their wisdom from their years of experience working in the design world. The lessons were very well structured, always giving helpful tips and resources and leaving plenty of time for questions and personal feedback. I would recommend them for any course! Any student will benefit from the years of knowledge in the field.
Julie
The coaching style is thoughtful, intentional, direct, and supportive. The self-paced format puts you at ease to absorb the immense amount of knowledge they have to offer. They are on top of their marketing game and are generous with their information. They shared how successful their mood boards are with their clients. I implemented it, and it helped land my dream job!
FREQUENTLY ASKED QUESTIONS.
Will this program give me a 1-2-3 approach?
Do I need to take a beginner’s course before enrolling in this one?
Do I need special software that creates graphics to see results, like Adobe?
I’m not creative, will this work for me?
Will the instructor be accessible to answer questions if I get stuck? I feel overwhelmed when it comes to branding.
Can't I just read a bunch of articles to learn more about branding?
GET INSTANT ACCESS TO
THE BRAND BUILDING BLUEPRINT
A no‑fluff system to clarify your message, package your offers, and consistently attract premium clients.
14-DAY MONEY-BACK GUARANTEE
If you don’t feel totally confident that your brand strategy is coming together after completing the first Module, simply reach out, show us you’ve put in the work by filling out the worksheets, and we’ll refund your investment.
Need to talk to a live person?
If you have questions about The Brand Building Blueprint, send us your contact info and we'll reach out.